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Photography in print media – Is It Still Significant In 2023? The Importance of Photography in Print

photo prints

Photography in print media refers to the use of photographs in printed media. This includes newspapers, magazines, books, brochures, and other forms of print media. photography in print media can range from editorial and documentary photography to advertising and commercial photography. It involves visual storytelling to communicate messages, ideas, and emotions to a broad audience.

The significance of photography in print media remains as essential as ever. Photography in print media offers a tangible and impactful visual communication that digital media cannot replicate.

Key Considerations About the Importance of Photography in Print Media

1. Tangibility

“Photography is the art of making memories tangible.”

- Destin Sparks

Tangibility refers to the physical presence of a product or service. In other words, it is the ability to touch, feel, and see something. In business, tangibility is essential in how customers perceive and interact with products and services. Tangible products, such as physical books or clothing, can create a sense of trust and reliability as customers can inspect them before purchasing. On the other hand, intangible products, such as digital downloads or online courses, may require more marketing efforts to convince customers of their value and benefits.

Printed photographs can create a sense of connection and intimacy that digital photographs may not be able to achieve. The physical presence of printed photographs allows people to interact with their memories and connect with them emotionally, creating a unique and meaningful experience.

Photo Albums

Printed photo albums are tangible objects people can hold, flip through, and reminisce about. They allow people to interact with their memories and connect emotionally and physically.

Personalized Gifts

Printed photographs can create personalized gifts like photo frames, coffee mugs, or calendars. These tangible items can create a connection and intimacy between the gift giver and the receiver.

Exhibition Prints

Printed photographs displayed in exhibitions or galleries can create a unique and intimate experience for viewers. The physical presence of the prints allows viewers to connect with the images on a deeper level and appreciate the artistry and skill that went into creating them.

Wedding Albums

Printed photographs in wedding albums can create a sense of nostalgia and emotional connection for couples. They can reflect on their wedding day and relive the memories through the tangible prints in their album.

2. Credibility

“Photography is truth.”

-Jean-Luc Godard

When a photograph is printed, it becomes a physical object that can be touched, held, and examined. This creates a perception of authenticity and credibility that digital images may not be able to achieve. In addition, printed photographs are often subject to a rigorous approval process, which involves editing, colour correction, and other enhancements to ensure that the image accurately reflects the subject matter. This attention to detail further enhances the credibility of printed photographs.

Editorial teams play a critical role in the approval process for printed photographs. Before a photograph can be printed, it must be reviewed by an editorial team, including photo editors, art directors, and other professionals.

The editorial team ensures that the photograph meets the publication standards, including accuracy, quality, and relevance. They may also be responsible for adjusting the photograph, such as cropping, colour correction, or other enhancements, for ensuring that it meets the publication's standards.

The approval process may also involve legal considerations like copyright and privacy concerns. Editorial teams may need permission from the photographer or subject of the photograph before it can be printed. They must ensure the photograph does not violate any laws or ethical standards.

3. Artistry

"Photography is more than a medium for factual communication of ideas. It is a creative art."

- Ansel Adams

Artistry in photography in print media refers to the creative expression, and aesthetic vision photographers bring to their work. It involves technical skill and artistic sensibility, the ability to see beyond the surface of a subject and capture its essence in a visually compelling and emotionally resonant way.

Artistry is essential to creating images that stand out and capture attention. Whether it's a portrait, landscape, or documentary photograph, the artistry of the photographer can transform a mundane subject into a work of art.

Photographers in print media have much freedom to experiment with styles and techniques. They are not bound by the constraints of commercial photography, where images must adhere to strict branding guidelines or meet the expectations of a specific client.

They can explore their creative vision and experiment with different styles, techniques, and approaches. They can push the boundaries of traditional photographic conventions, explore new ways of representing subjects, and create unique and visually stunning images.

This freedom to experiment is essential to developing a photographer's artistic vision. It allows them to hone their craft, develop new techniques, and refine their style. It also enables them to create authentic and original images, setting them apart from other photographers in the industry.

4. Archival Value

"What I like about photographs is that they capture a moment that's gone forever, impossible to reproduce."

- Karl Lagerfeld

Printed photographs have a longer lifespan than digital images because they are physical objects that can be stored and preserved for decades or even centuries. Digital images, however, are stored on electronic devices that may become obsolete or fail over time. In addition, digital images can be quickly deleted, lost, or corrupted, making them vulnerable to lose or damage.

Printed photographs can last for generations, especially those adequately stored and cared for. They can be passed down as family heirlooms, treasured keepsakes, or historical artefacts. Unlike digital images, which may be viewed on a screen or other electronic device, printed photographs can be displayed and appreciated physically, creating a more meaningful and tangible connection to the past.

Properly stored and preserved printed photographs have significant value as historical artefacts. They provide a visual record of the past and offer insight into a particular period's culture, society, and daily life. Printed photographs can document important events, such as wars, political movements, and social upheavals, and more personal moments, such as family gatherings, weddings, and graduations.

Printed photographs can also provide a valuable source of information for historians, researchers, and genealogists. They can help to piece together the stories of individuals, families, and communities, offering a window into the past that may be difficult or impossible to access through other means.

Proper storage and preservation of printed photographs are critical to ensuring their value as historical artefacts. This includes storing them in a cool, dry place, protecting them from light and moisture, and handling them carefully to avoid damage. Printed photographs can continue providing insight and inspiration for future generations with proper care and preservation.

5. Impact

“A good photograph is one that communicates a fact, touches the heart and leaves the viewer a changed person for having seen it. It is, in a word, effective.”

-Irving Penn

Photography in print media can impact viewers by capturing a moment, evoking emotions, and telling a story. A powerful photograph can catalyse change, inspiring action and creating a lasting impression on the viewer.

Unlike other forms of media, such as text or video, photographs can convey complex emotions and ideas in a single image. People of all ages, backgrounds, and cultures can view and interpret them, making them a powerful tool for communication and social change.

Photography in print media can also have a lasting impact because it is often physically preserved and displayed in public spaces, such as museums, galleries, and exhibitions. This means that the photograph can continue to be viewed and appreciated by future generations, ensuring that its message and impact are not lost over time.


In today's digital age, photography in print media plays a vital role in the media landscape. Despite the proliferation of digital images, there is still a demand for high-quality, visually compelling photographs that can be appreciated in their physical form.

photography in print media provides a counterbalance to the ephemeral nature of digital media, offering a sense of permanence and authenticity that is increasingly rare in today's fast-paced digital world.

Additionally, photography in print media can provide a sense of history and continuity, connecting us to the past and helping us better understand the present. Photography in print media remains a vital and relevant form of media, with the power to inform, inspire, and engage audiences in new and exciting ways.

About The Photo Gallery

The Photo Gallery is a team of professionals passionate about creating quality image products catering to private customers, professional photographers, and businesses of any scale and industry. Our vast expertise in graphic design, signage printing, photo restorations, collages, and printing ensures that all your printing needs are professionally handled.


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